Nothing during the pilot. It’s free for a small group of participating companies using it with a business they own, work in, or are actively building. There’s no checkout and no account to create. Paid editions come later.
You join the pilot intake queue. We release places in batches and email your recommended workbook, the Pilot Guide and The Method when your access is ready. Your four weeks start then, not while you wait.
Choose by how much customer evidence you have, not size alone. Startup if you’re testing an idea or learning from your first customers. Builder if you have customers but need to understand why they choose you. Scale if growth may be changing what customers value. Enterprise if you’re reassessing your role across customer groups, teams or business units.
Aim to complete Steps 1 and 2 within four weeks. Step 1 takes the leader about an hour; Step 2 about 20 minutes for each team member. Customer evidence and the Crosscheck may take longer, and the full process has no fixed deadline.
For the pilot, yes. The method is tested on the workbooks before it’s built into software. Step 1 takes the leader about an hour, and Step 2 about 20 minutes for each team member. The app is in development and takes the same steps online: it invites your team, tells each person when it’s their turn, saves as you go, and keeps answers hidden until everyone’s in.
You still go on to Step 3. Agreement means your team shares one story. Customers may not share it.
After you finish Steps 1 and 2, you request it from your pilot page. Reports are scheduled separately, and we’ll communicate the expected delivery date separately. Before it’s released, you confirm your own findings are saved and dated.
No videos, no lessons. It’s a working document you fill in with real evidence.
Something else? How it works walks through every step, and the outside read explains the independent report.