# Roadmap: what we’ve built, and what’s next We build The Market Verdict™ the way it says brands should be built: test first, then scale what holds. Every date here comes from our own working files. Phase 5 of 7 · Run the pilot · 1 of 5 done ## Phase 1 · Done: Research and the book Working alone: why the usual brand measures miss what customers actually do. 3 of 3 done - **Solo research begins** (October 2025 · Founder’s account): Where NPS and survey-led brand work fall short, and what customer behavior shows instead. - **The Real Brand: a book** (June 2026): A full manuscript on the gap between the brand a company plans and the brand customers actually use. The Market Verdict first appears inside it, as the idea underneath: markets form a verdict through behavior before companies notice. Evidence: Manuscript files dated June 17, 2026 (about 18,000 words) and June 29, 2026 - **From a book to a method** (June 2026): A book would sit on a shelf. The focus shifts from the Real Brand to the market’s verdict on it, and the work becomes a method people can use. Evidence: Methodology documents titled The Market Verdict, June 2026 ## Phase 2 · Done: Build the method Write down the method, the scoring rules and the two outside-read instruments. 3 of 3 done - **The method gets its name, and its first full version** (June 2026): The book’s underlying idea becomes the product: The Market Verdict Master System and Methodology v1.0, with written rules for the Brand Intelligence Report and the Idea Intelligence Assessment. Evidence: Master System v1.0; BIR and IIA Rules and Definitions v1.0 (June 2026) - **First four workbooks** (June 2026): Startup, Builder, Scale and Enterprise editions of the workbook, v1.0 and v1.1. Evidence: Workbook Core v1.0 and v1.1 files (June 2026) - **Methodology overview and whitepaper** (June 2026): A short public explanation of what the method is, how it works and what it can't do. Evidence: Methodology Overview v1.1 (June 2026) ## Phase 3 · Done: Test it on real companies Run the method on public companies and ideas, and fix what breaks. 6 of 6 done - **First practice outside reads** (June 2026): Practice reports on public companies and ideas, using public evidence only. These were practice runs (simulations), not customer work. Evidence: BIR and IIA simulations dated June 2026 - **First public posts** (July 4, 2026): First articles published on LinkedIn. Evidence: Session record, July 4, 2026 - **Line-by-line quality review** (July 6, 2026): Every sentence of the method and workbooks reviewed and logged, then methodology v2 and v3. Evidence: Gate-Run Change Logs v1.0–v3.0 (July 4–8, 2026) - **Method and workbooks frozen for pilot preparation** (July 10, 2026): Methodology v3.3.6 and all four workbook editions locked so testing ran against a fixed version. Evidence: Session handoff, July 10, 2026 - **Crosscheck designed** (July 11, 2026): The side-by-side comparison of a company's own findings with the outside read, tried on two demonstration reads. Evidence: Crosscheck Record spec, July 11, 2026; Edge Wallet and GoGas demonstration forms - **Project review and restart plan** (September 5, 2026): Every file sorted, versions separated, and a plan written for the pilot. Evidence: Project Index and Continuation Plan, September 5, 2026 ## Phase 4 · Done: Simplify for the pilot Turn a large expert system into something a team can run on its own. 4 of 4 done - **Pilot Edition: three steps, six questions** (October 2026): The method rebuilt in plain language: write down what you believe, see if the team agrees, check it against customers. Evidence: Pilot Edition v4.2 Method and workbooks - **Four workbooks made genuinely different** (October 2026): Each edition has its own tool for its stage, from first customers to large organizations. Evidence: Pilot Edition workbooks, edition tools - **Outside read kit and Crosscheck worksheet** (October 23, 2026): A plain-language specimen report, the Crosscheck worksheet and an optional AI assistant file. Evidence: Outside Read folder, October 23, 2026 - **Pilot Guide and pilot flow** (October 23, 2026): Three stages, with one next action each: get your workbook, complete your internal review, compare with the outside read. Evidence: Pilot Guide, October 23, 2026 ## Phase 5 · Now: Run the pilot Free, in batches, with real teams. Learn what works before anything is priced. 1 of 5 done - **Pilot intake opens** (October 23, 2026): Sign-ups join a queue; places are released in batches. Evidence: Site live October 23, 2026 with the intake queue - **First batch receives materials** (Planned) - **First outside reads delivered to pilot teams** (Planned) - **First Crosschecks completed by pilot teams** (Planned) - **Pilot findings published** (Planned): What worked, what didn't, and what changed as a result. Including what went wrong. ## Phase 6 · Next: Build the app The same workbook online: team answers kept apart until everyone's in, progress saved, nothing lost. 0 of 3 done - **App design and prototype** (In progress): Design previews of the workbook as an app. - **First edition in the app** (Planned) - **All four editions in the app** (Planned) ## Phase 7 · Next: Open it up Decided only after pilot evidence is in. 0 of 3 done - **Pricing set from pilot evidence** (Planned) - **Practitioner Kit** (Planned): Materials for consultants and in-house teams who want to run the method for others. Scope and launch depend on what pilot teams needed help with. - **From findings to brand strategy** (Planned): A way to turn findings into brand decisions. A concept for after the pilot, not yet part of the method. ## Predictions The public record opens March 20, 2027. That’s when our first predictions about well-known brands go on record. We’ll publish each result either way, misses included. How predictions work: https://themarketverdict.com/predictions.md Last updated October 23, 2026. The same data as JSON: https://themarketverdict.com/roadmap.json