LAUNCH PRICING

Buy once. Keep what you write.

Four editions of the tool, matched to where you are. The outside read is optional and priced separately. These are launch prices: editions open soon, and the waitlist hears first.

STARTUP For founders at 0–50 customers.

$199one time

Founder Track, sealed on day oneThe workbook, opened by evidence stageSignal Log and Standing Hypothesis12 months online, downloads kept forever

Join the waitlist

BUILDER For small businesses with real customers and a market role they haven’t pinned down.

$1,500per company

The leader’s Fast Track BriefAlignment Pulse for five department leadersBuilder Workbook if the gap calls for it

Join the waitlist

SCALE For companies where growth is pulling the brand in new directions.

$3,500per company

The leader’s Fast Track BriefAlignment Pulse for five department leadersScale Workbook, with customer interviews

Join the waitlist

ENTERPRISE For organizations that have drifted from the role the market once confirmed.

$7,500per company

The leader’s Fast Track BriefAlignment Pulse for five department leadersEnterprise Workbook: where the drift began

Join the waitlist

PART 2 · THE OUTSIDE READ

What an outside read usually costs, next to ours.

OPTION	TYPICAL PRICE	WHAT YOU GET
A brand audit from a mid-tier specialist	£1,800–£7,500	About one to two weeks of mixed software and human review. (Inkbot Design)
A brand audit from a large agency	£20,000–£30,000+	Premium fees for overhead and intensive manual research. (Inkbot Design)
A custom market research study	€8,000–€12,000	One European agency’s typical project; B2B interviews average about €750 each. (IntoTheMinds)
The Market Verdict IIA	$1,500	Blind, AI-drafted research, reviewed by a person, then compared with what you sealed in Crosscheck.
The Market Verdict BIR	Priced per company	The same blind read for operating companies, set against your Internal Finding Record.

Published ranges as of October 2026, in the currency each source uses. These are different products: an audit or a study answers different questions from ours.

ALREADY PAYING FOR NPS?

What you likely spend on NPS now, plus what it costs to add us.

EDITION	A TYPICAL NPS TOOL AT THIS SIZE	WHAT IT COSTS	ADD THE MARKET VERDICT
Startup	Delighted, free to Growth plan	$0–$39 a month · $0–$468 a year	+ $199 once
Builder	Delighted, Advanced to Premium	$149–$249 a month · $1,788–$2,988 a year	+ $1,500 per company
Scale	Retently, Ecommerce plans	$99–$299 a month · $1,188–$3,588 a year	+ $3,500 per company
Enterprise	Qualtrics	From about $25,000 a year	+ $7,500 per company

Published plan prices as of October 2026 (Dupple’s NPS software review). Which tool fits which size is our assumption; yours may differ. NPS itself is free: it’s one question.

Questions

Does it expire?Startup includes 12 months of online access. Anything you download is yours forever. After a year you can keep the online workbook for $79 a year.

What does “per company” include?One company, one leader’s Fast Track Brief and five team members on the Pulse, plus the workbook if your answers don’t line up.

Do I have to buy the outside read?No. The tool works on its own. The IIA or BIR is there when you want your beliefs tested against the market.