PREDICTIONS

We publish what we expect to happen. Then we check.

Two or three times a year we read a well-known brand from public evidence and put a dated prediction on record. A method that can’t be wrong is just a description of what already happened.

    2.
IF WE’RE RIGHTThe method held upAgainst the real world, in public, on a date we set in advance.
IF WE’RE WRONGWe publish the missWhich assumption broke and what it taught us. It’s the same discipline we ask of you: name what would prove you wrong.
THE RULES WE KEEP
  • Every prediction names a brand, an indicator, a direction and a check date.
  • Nothing is deleted or reworded after it’s published. Misses stay on the record.
  • Only our own public readings go on the record. Client reports are private and never appear here.
THE RECORD OPENS March 20, 2027 That’s when the first public predictions go on record. Get an email when they do, and again on each check date.