# The Market Verdict™

FOR FOUNDERS, BUSINESS OWNERS AND LEADERSHIP TEAMS

## Are customers choosing you for the reasons you think?

A practical method and workbook to compare your team’s assumptions with customer behavior—and decide what to protect, change, or test next.

[Join the free pilot](https://themarketverdict.com/waitlist) · [How it works](https://themarketverdict.com/how-it-works.md)

The methodology and workbooks are in pilot. The app is under development.

## How it works, in 45 seconds

1. **Write down what you believe.** The leader, alone, in about an hour.
2. **Your team checks it, blind.** Answers stay hidden until all are in; about 20 minutes each.
3. **The market checks it.** Customer behavior, then an independent outside read.

## Editions

One method, matched to where you are. Choose by how much customer evidence you have, not just company size. Every edition is free during the pilot; paid editions come later.

| Edition | For | Its own tool in Step 3 | Outside read |
| --- | --- | --- | --- |
| Startup | Founders testing an idea or learning from their first customers | An evidence log of what people actually did when offered something, and what it cost them | Idea Intelligence Assessment |
| Builder | Businesses with real customers that need a clearer picture of why customers choose them | A churn-call log beside a table of customers’ own words | Brand Intelligence Report |
| Scale | Growing companies where new demands may be changing what customers value | Original customers and growth customers, side by side on the same measures | Brand Intelligence Report |
| Enterprise | Organizations reassessing their role across customer groups, teams or business units | Retention by segment and buyer | Brand Intelligence Report |

## Two reads: one inside, one outside

**1. The workbook (internal clarity).** What do you believe your brand is, and does your team agree? A guided workbook in three steps: write down what you believe, see if your team agrees, then check it against what customers actually do. Everyone checks against customers: about an hour for the leader, and 20 minutes for each team member, then Step 3 with customer evidence, even if your team agrees. Solo founders can skip the team step.

**2. The outside read (BIR or IIA).** What is the market actually saying about you? An independent read of public market evidence: a Brand Intelligence Report (BIR) if you have customers, an Idea Intelligence Assessment (IIA) if you don’t. The researcher never sees your workbook. Crosscheck then sets the two side by side, claim by claim. Included in the pilot. You request it after Steps 1 and 2; reports are scheduled separately. You confirm your own findings are saved before you see the report. How it works: [The outside read](https://themarketverdict.com/outside-read.md). See what a report looks like for each edition: [Samples](https://themarketverdict.com/samples.md).

[See the whole journey: workbook, outside read, Crosscheck and decision, for one fictional company. Follow Velmont →](https://themarketverdict.com/worked-example/velmont.md)

## How the method works

- **Behavior over opinion.** Repeat orders, unprompted referrals and full-price purchases count. Compliments and survey answers don’t decide anything.
- **Written to be proven wrong.** Before you look at evidence, you write down what would show your belief is wrong. If nothing could change your mind, it’s a belief.
- **Nothing settled alone.** Crosscheck sets what you believe against an independent outside read. Agreement supports a claim; it doesn’t prove it.
- **Your team answers independently.** Leaders and co-founders answer on their own first. Nobody sees anyone else’s answers until all of them are in.

More: [The Method](https://themarketverdict.com/method.md)

## The pilot

Free during the pilot; paid editions later. Join the intake queue. We release pilot places in batches and email your materials when your access is ready. Details: [The pilot](https://themarketverdict.com/pilot.md)