Join the pilot: The Market Verdict™ Pilot Edition

The Market Verdict is a method for finding the gap between the brand you planned and the brand your customers actually use. We're opening it to a small number of companies before launch, free, in exchange for honest feedback.

Here's how it works. You join the pilot intake queue. We review sign-ups and release places in batches, by hand, and your materials arrive by email when your access is granted. Then there are three stages: get your workbook, complete your internal review, then compare your findings with an independent outside read.

Part one is yours. You get the workbook for your stage, the Pilot Guide, and The Method as optional reading, whether you have no customers yet or thousands. In three steps you write down what you believe, check whether your team agrees (solo founders skip this), and test it against what customers actually do. When Steps 1 and 2 are done, you request your outside read from a link in your pilot email.

Part two is ours. Outside reports are scheduled separately, after you request yours. We research your market independently, from public evidence only. Whoever writes your report never sees your workbook. Companies with customers get a Brand Intelligence Report. Startups and new ideas get an Idea Intelligence Assessment. Before you can see it, you save a dated copy of your completed internal findings and confirm that you have. We release the report only after that.

Then the Crosscheck. You set the two side by side, claim by claim, using the Crosscheck worksheet and an optional AI assistant file. Where they disagree, the better-supported evidence wins, whichever side it's on. Agreement supports a claim; it doesn't prove it. Anything unresolved stays open, with the next test named.

We ask that you aim to complete Steps 1 and 2 within four weeks of receiving your materials, and share honest progress feedback within six weeks, finished or not. Both start when your materials arrive, not while you wait in the queue. Gathering customer evidence and running the Crosscheck may take longer, and there's no fixed deadline for the whole process.

The methodology and workbooks are in pilot. The app is under development.