THE APP · IN DEVELOPMENT

Not a form to fill in. An app that walks your team through it.

The pilot runs on workbooks today, because the method has to be tested before it’s built. The app takes the same questions online. It asks the right person the right question at the right time, keeps track of who’s done, and keeps the process moving for you.

BEING BUILTScreens from the working prototype of the Startup edition. Mesa Foods is a fictional example. Design and wording may change before launch.

The prototype home screen: progress through each stage on the left, the evidence stage selector and the path ahead — **Your progress.** Each Part opens when your evidence does, not before.

The prototype showing one workbook question with an answer filled in and the fictional Mesa Foods example beside it — **One question at a time.** Your answer on the left, a fictional worked example beside it.

The prototype sealed record screen: Founder Track answers fixed with a date, with dated correction notes underneath — **Sealed answers.** Fixed with a date. Later changes are added as notes, never edits.

The prototype Standing Hypothesis page: what you believe today, its evidence level and your strongest evidence — **On record.** The final page: what you believe today, and how strongly the evidence supports it.

1 / 4

01One step at a timeEach step opens when the one before it is done. Nobody faces the whole workbook at once.

02Your team gets invitedAdd people by function. Each person gets an email when it’s their turn, so you don’t have to chase anyone.

03Answers stay hiddenNobody sees anyone else’s answers until all of them are in. The app enforces it; it doesn’t rely on people behaving.

04Saves as you goStop halfway through an answer and pick it up later. Nothing is lost.

05The gaps show up for youWhen everyone has answered, the differences between you appear side by side.

06One place for everythingYour finished records and the outside read sit in the same workspace, and every record exports as a PDF.

The pilot is how the app gets built. Pilot teams use the workbooks now, and what they find hard tells us what the app has to do first. See the roadmap

DESIGN PREVIEWAn early design of Step 3 in the app. The pilot runs on the workbooks today.

YOUR WORKBOOK

1 · What you believeSaved

2 · Team checkDone

3 · CustomersPart 3 of 6

Signal checks2 of 4

Brand BriefDraft

CrosscheckLater

STEP 3 · IS IT A REAL SIGNAL? What did customers do that doesn’t fit the plan?

A customer said she keeps a pack in the car and eats one between school pickup and swim practice. We never pictured the car.

Repeated · YesConsistent · Yes Costly · Not yetLasting · Not yet A lead: worth a small test, not a big decision

Don’t wait for the app. The method works on paper today. Join the free pilot